Have you noticed how so many sites have "link to us" pages full of junk links.
If I am exchanging links with someone I write something quickly about their site, and include it in a blog post. The link is permanent, it gets front page exposure for a while, and it adds to my content.
When exchaging link of course I have to be careful, my content has to be relevant to my core subjects. On Blogger I don't get the opportunity to change my metatags dynamically.
As an example this post is a "link exchange" attempt with MakeAChange.com. It is a PR4 site with relatively good traffic, so I am making an effort to write a post with lots of good keywords in it that relate to their site.
Make a change is actually quite a nice resource site. I certainly picked up a few tips.
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