Friday, September 16, 2005

Michel Fortin: "Scientific Advertising" by Claude C. Hopkins

Michel Fortin is one of the greatest copywriters of the mordern era, but much of what he teaches and uses as reference is timeless. He has just posted a classic on his blog that we can all learn from (for free)

The Michel Fortin Blog: This Ageless Classic Is A Must-Read: "I posted the old yet ageless classic 'Scientific Advertising' by Claude C. Hopkins on my website. For free. It's the copywriter's 'bible.' As Olgilvy once said:

'Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times'
-- David Ogilvy"